ATS keywords for a Sales Representative resume
Applicant Tracking Systems filter out 70–80% of resumes before a human reads them. For a Sales Representative role, these are the keywords and phrases recruiters and ATS software scan for. Missing them is the #1 reason qualified candidates get auto-rejected.
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Check my resume free →Must-have hard skills & keywords
CRMSalesforcelead generationcold callingpipeline managementquotaB2B salesnegotiationclosingprospecting
Soft skills that matter
persuasionrelationship-buildingresiliencecommunicationself-motivation
Action verbs that win interviews
Start your bullets with these and add a measurable result (a %, a €/$ amount, a number).
Closed…Exceeded…Generated…Negotiated…Grew…Won…
How to use these keywords (without stuffing)
- Only include keywords that are genuinely true for your experience — never fake them.
- Weave them into real bullet points, not a giant "skills" dump. ATSs flag stuffing above ~3% density.
- Match the exact wording from the specific job posting you're applying to.
- Aim for an 80–85% match — chasing 100% reads as artificial to recruiters.
ATS keywords for other roles
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